For the past decade, Matchpoint’s groundbreaking digital media solutions have been developed, tested, and perfected inside Cineverse. Since its public launch at IBC 2025, the Matchpoint platform is available to the industry to radically change how entertainment content is packaged, delivered, and monetized.
The Spark that Started a Revolution
Today’s digital content supply chain is broken—fragmented workflows for prepping, QC, packaging, and delivery remain slow, costly, and margin-crushing. Most infrastructures are older than the streaming industry itself, leaving content companies stuck with rigid systems that make business agility nearly impossible.
That was the landscape 10 years ago when Tony Huidor joined Cineverse as SVP of Product & Technology. A digital media veteran with more than 25 years at Sony, Disney, and Universal, Tony arrived with a vision: fully automate the digital media distribution supply chain, from ingest to delivery. Cineverse gave him the green light to make it real. The result is Matchpoint.
Rethinking Every Manual Process
When Tony joined, Cineverse was paying vendors millions a year to deliver 30-50 titles a month. A single channel—up to 2,000 titles—could take six months to process. The vendors mastered everything, which Cineverse then stored on raw hard drives in a machine closet.
Matchpoint changed that:
- AI Quality Control: Automated video/audio checks replaced days of human review
- AI Ad Optimization: Ad breaks are inserted at natural, high-engagement moments
- API Ingest & Automation: Every asset is processed automatically and tracked with stoplight status indicators
- Platform-Specific Packaging: Metadata, transcoding, and delivery orchestrated seamlessly
Manual intervention is only needed for exceptions.
The Assembly Line of the Future
Each asset is ingested via API, processed automatically, and tracked via color-coded stoplights for instant status checks. Users can also drill down via on each title’s unique product ID for visibility into every step of the workflow. When processing is complete, content moves into the warehouse and becomes a locked asset ready for distribution.
From transcoding to metadata, QC to platform-specific packaging, every step is orchestrated and executed by intelligent automation. Manual intervention is needed only to manage exceptions or clarify uncertainties.
The Impact
Faster
Matchpoint now enables Cineverse to ingest and prep up to 20,000 movies a month and deliver them to the 125 platforms they support, with an operations team of 15 half a dozen—an impossible speed for manual workflows.
Better
Zero manual intervention means zero human error—no misplaced subtitles, no transposed numbers, no last-minute delays. Matchpoint ensures accuracy at scale.
The automation has also created a more energizing environment for employees. No more prepping files and fighting fires; employees can focus on higher-level work like distribution strategy, customer innovation, and business growth.
Less Expensive
Hard drives stuffed in a machine closet are a thing of the past, as is the nearly million per year price tag for sub-par delivery. Cineverse now delivers content exponentially faster, at scale, for half the cost.
Visibility
Seeing how and where your most valuable assets are in the supply chain brings confidence to all parties responsible for the title’s revenue pipeline. Knowing when it will be delivered is a click away vs. waiting for someone to get back to you via email.
Matchpoint for Your Business
For many years, Matchpoint has been a key driver of Cineverse’s success.
Through its dedicated technology division, led by President of Technology and Chief Product Officer, Tony Huidor, Cineverse is opening Matchpoint’s doors for business. The same technology that transformed Cineverse into a well-oiled, high-speed content delivery machine, is now available to power yours.
See Matchpoint in Action
Ready to automate your content supply chain? Book a demo today and discover how Matchpoint can deliver your library faster, smarter, and more cost-effectively.
