We’ve all been there before. Everyone is finally sitting down after a long day, someone opens their favorite streaming app, and… the scrolling begins. Ten minutes later, still scrolling. Someone sighs, someone else checks their phone, and the night ends with Friends - again.
Research from Nielsen and Gracenote shows that viewers now spend 10 minutes deciding what to watch, and 1 in 5 give up entirely. For the industry, it’s not just a UX issue; it’s a business problem.
For media providers, every abandoned search is time lost from their ecosystem; every frustrated customer is bad for the brand. And every minute spent elsewhere—on mobile, on social media—is a missed opportunity for engagement, ad revenue, and brand loyalty.
Keyword Seach Isn’t Good Enough
Cinesearch is an AI-powered search and discovery solution that helps viewers find a film or TV show that truly fits their mood, taste, or moment. Instead of keyword matching, Cinesearch leverages a proprietary dataset of more than 2 million film and TV titles, including 75,000+ that have been analyzed scene-by-scene to capture what makes them unique: emotions, themes, moods, tone, style, cinematography, music, and narrative arcs.
Ask it to “find a feel-good movie about redemption,” and you’ll get meaningful, emotionally relevant results—not just a list of films with the word “redemption” in the synopsis. The result is a search experience that feels less like completing a task and more like having a conversation.
A Viewer-centric Experience
Cinesearch combines and continuously learns from two kinds of intelligence: a deep understanding of the content, and knowledge of the user’s viewing habits. This includes watch history, watch lists, likes and dislikes across every linked streaming account—up to 12 services per profile. Filters such as “only unwatched”, “by genre,” or “by service” and context such as time and location can also be factored in.
The result is a “sticky” discovery layer that keeps audiences engaged and returning because the experience feels intuitive, personal, and rewarding. That translates into longer session times, greater satisfaction, and more value flowing through the provider’s own interface—not someone else’s app.
Built for B2B, Not Just Apps
Cinesearch was designed for the connected-TV environment. It can live at the operating-system level, unifying content discovery across services. Viewers don’t have to jump between apps or devices to find something to watch—the platform itself becomes the trusted guide for the user experience.
For providers, this opens new monetization opportunities: richer user data for better ad targeting, more surface area for sponsorships, and higher engagement that drives rentals, subscriptions, and partner revenue.
With cineSearch, discovery stops being a point of friction and becomes a reason viewers stay longer, explore more deeply, and engage more often with the platform.
